Banham Zoo

The Restaurant Guys x ZSEA Banham Zoo

Our client, a zoo operator, enlisted us to enhance their F&B offerings. We proposed four new concepts, featuring a full-service pizza restaurant complemented by three satellite concession concepts. This end-to-end project was efficiently completed within six weeks. Services provided included interior design, brand development, food development, staff training, hospitality manual creation, uniform design, press release drafting, a 6-month marketing strategy, allergens training, and project management from inception to completion.

Our Process

What we did for Banham Zoo:

  • F&B strategy document outlining segmentation analysis for new concepts
    • End to end brand and concept development for four new F&B concepts
    • Brand story, Tone of voice and interior design application
    • Kitchen design and equipment requirements project management
    • Site layout and flow requirements FOH/BOH
    • End to end menu and food development
  • FOH/BOH staff training – full service hospitality training to inexperienced staff members
    • Creation of Brand hospitality manual
    • 6-month marketing strategy and launch plan support including press release
    • Allergens training FOH/BOH
    • One of voice and brand guidelines development pack
    • Project management from inception to completion